How can we feed 9.7 billion mouths in 2050? And in a fair way that lays within the carrying capacity of our planet? Lucas Simons, CEO of New Foresight and former director of labeling organization UTZ, sees market transformation as a solution.
In 2014 he wrote down his ideas and helped me to edit his book. My background in sustainability and passion for clear communication was a perfect fit for this project. I loved getting to know Lucas’ methodology so I could describe it clearly in his book. Joris Lohman of Slow Food International said: “Changing the Food Game is a required read in these times of crises for all players – NGOs, companies or governments.”